MADFORM presents its sunscreen – designed for athletes and resistant to the harsh sun Alpine

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Apr 15, 2014
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The renowned sports product brand presents its fast absorbing moisturising sunscreen. With it’s high resistance to water and sweat it’s ideal to protect athletes from damage during this ski season

Many people spend the summer dreaming of the colder part of the year. But there is a threat that some only associated with the sunnier seasons. There is a very close relationship between skiing, snowboarding and skin cancer. The risk of sunburn and skin damage caused by UV radiation is much higher in Alpine regions, despite the cold. We may actually face an higher risk of skin cancer in the mountains than on the beach in summer.

The World Health Organization estimates there are 130,000 new cases of melanoma each year. Most types of skin cancer are more common in older people, but cases of malignant melanoma are disproportionately high among young adults aged between 15 and 34.

The skin most likely to be exposed to the sun during skiing and snowboarding is that of the face, neck, ears and head. These areas have been identified by Cancer Research UK as the areas most effected by skin cancer. By burning yourself once you may be doubling the risk of getting skin cancer.

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Why is the Alpine sun so dangerous?

Higher levels of UV. UV radiation levels are more intense at higher altitude than on the beach. This is because there is less air to filter out harmful UV rays and the air there is cleaner – air particles form a barrier that helps protect us from the sun.

This causes an increase in UV levels by 10-12% per 1000 meters. For example, the elevation of Baqueira-Beret in the Pyrenees is between 1800 and 2200m – so you may receive up to 20-25% more UV radiation than sea level.

As a result, skiers and snowboarders can get burned in unusual places such as under the chin and nose. Even being in the shade does guarantee that you are protected.

Time spent under the sun. As if this were not enough, a good day of skiing or snowboarding can last up to 6 or 7 hours. They would be long hours to spend in the sun on the beach day, but with the conditions in the mountains the effect can be much worse. And, it doesn’t even matter if the sun doesn’t comes out. Up to 80% of the sun’s UV rays can pierce the clouds.

How to protect yourself from the Alpine sun

The first thing to consider is that there is a risk. In a ski vacation is necessary to take care of your skin in the same way you would during a summer vacation.
Pay careful attention to areas which are not covered.

  • Protect the eyes with sunglasses (make sure that they are suitable for skiing).
  • Try to avoid the midday sun. Is much stronger than in the morning and afternoon.
  • Apply a sunscreen with a high level of protection. Do not forget the hidden areas such as under the chin and nose.


MADFORM High Protection Sport Sunscreen

MADFORM Sport Sunscreen is ideal to protect you. It is easy to apply, formulated with UVA and UVB filters, rapidly absorbed and it moisturises. With its high resistance to perspiration, it is ideal if you are a sportsman or woman.

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